Let’s go and get creative. #SheBuiltThat
This blogpost takes you from the moment I received the request all the way to the finished videos. Thoughts, impressions, behind-the-scenes moments – and everything in between.
👉 Overview page
Here’s the link to the main campaign page – you’ll find all the creative stories there, plenty to explore!
👉 Video 1:
Let’s gooo! Jennifer sends Mini-J on awesome mini-adventures!
👉 Video 2:
Paw Palace! Jennifer builds a house full of cats
My first reaction
When the request from LEGO came in, my first thought was: this is really happening!? No way! It was a mixture of pure excitement and questioning myself: are the things I do a good fit for this format? What would people love to see?
What should I actually show? There are so many people out there with amazing skills and projects. But then I remembered a conversation with a friend, and it clicked: maybe it’s not about having the biggest idea or being the best. Maybe it’s about simply showing up, sharing what I love, and being open to put my thoughts and ideas out there.
And I thought: if I can do this, then others can, too – and it could be an example. That was enough reason to say yes: being a door opener for others, inspiring people, and showing that you can do anything if you just go for it.
Why I joined the campaign
For me, She Built That wasn’t just another project. It felt like a chance to step forward – even if it’s sometimes a little scary.
I really liked the idea of being a kind of door-opener. Not in the sense of being above anyone, but just to show: it’s possible. If I can sit here, share my work, and enjoy the process, then maybe it makes it easier for someone else to do the same.
It’s not about perfection. It’s about following a creative impulse, following your heart and allowing yourself to try things out – and sharing them with others.
My contribution
So what did I actually do? Well, at first I didn’t know. I had complete creative freedom – and that was both exciting and overwhelming. I froze for a moment, because there were just too many options. What to share? What to build? How to present it? How to film? What do I say? I need a script… but I also need good sound… what now?!
There were so many questions and so many open doors – it was everything in between super exciting and super scary.
After a few days of sketches and notes, I decided to go for a simple setup. A white table. My cap. A couple of bricks. My camera. That’s it. Just do what I usually do and let it unfold.
Easy thought – but not that easy to put into practice. After some tries and adjustments with the white desk and the background, it finally looked the way I had imagined.
Of course, I could have rented a studio – but somehow I took the note “produce it by yourself” literally and thought: let’s just give it a try. So I turned my small room into a little studio. It’s not a big space, but somehow it worked out – right down to the last centimeter, and it all came together. Yay!
Behind the scenes
I filmed with my Nikon D850, recorded an extra audio track with a clip mic in Logic, and later synced the audio. In the end, I was just happy it all worked the way I had imagined it.
Looking back, that process was one of the most fun parts. I got to see how much can be done with a small setup and a bit of persistence. Every step – from scribbling the script, to setting up lights, to editing afterwards – felt like building something piece by piece.
That’s what I love about creative work: it’s problem-solving in motion. And it’s rewarding to see how the solutions add up until suddenly there’s a finished video.
My Message
What I hope kids see when they watch the videos is simply this: I just love to create, and I want to share that joy and inspire them to have fun with their own projects.
And if there’s one thing I’d like them to take away, it’s this: If I can do this, you can absolutely do it too. So just go for it and share the joy!
Gratitude & Outlook
I feel deeply grateful to LEGO for giving me the opportunity to play.
That’s exactly what this project was: a chance to creatively play – with bricks, with stop motion, with scripts and setups, with lights and ideas. To find creative solutions, to discover new things, and to enjoy the process along the way.
Being part of She Built That has opened a new door for me, too. It encouraged me to explore an area I might not have discovered on my own – and I’m thankful for that. Through this project I realized how exciting it can be to combine my LEGO photography and stop motion work with new forms of storytelling. It added another layer to my creative process and showed me possibilities I want to keep exploring.
And I can’t wait to keep exploring, creating, and sharing what comes next.
